I hope you aren’t one of the enterprises that does this…
Is your business the exact same as your competitors?
Do you’ve a similar enterprise structure, exact same solutions, identical services, consumer service, etc.?
Does your marketing clearly show how YOUR enterprise is Unique?
You might be thinking, “well I sell to the exact very same marketplace, and have a similar product line, so companies in our industry can’t genuinely be too a variety of from each other.”
Properly let me give you an example of two businesses, that target exactly the identical marketplace, with Really similar products, and yet have been able to brand themselves in their Marketing in a really diverse manner.
Subway vs Quiznos:
* Subway brands itself as your traditional sandwich shop with fresh dressings, and breads, that makes for a healthy option vs. fatty fast foods.
* Quiznos brands itself as a “gourmet” sandwich provider that has a variety of toasted sandwiches with several fancy meats, and sauces, to decide on from.
If an individual is in the marketplace for a sandwich, they can in fact opt for between Subway and Quiznos and feel like there is often a DIFFERENCE.
Compare that with most pizza places that basically provide exactly the similar selections, and choices, as their competition. When an individual is in the mood for a pizza, they will typically not “care” where they get it from…simply because for the most part, “they are all identical.”
Does YOUR business have a Special Selling Proposition? (USP)
A USP can be a sentence, or short statement, that explains why somebody will need to desire to select YOUR small business above your competition, and what YOU supply that your competition does not.
If you can’t clearly, and Rapidly, explain to a customer why they must decide on your small business more than the competition…then what makes you think they need to, “just choose you,” over the competition?
Truly, your USP ought to be clearly branded in your marketing message, and be told to customers by your staff, so that every buyer knows exactly why they will need to do business with you.
What must your USP contain?
Nicely the basic method is to identify three results, or positive experiences, your buyers will receive by doing business with you instead of your competition.
That’ll get you started on the correct track!
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